With each passing year I fear Search Engine “Experts” more and more. I rank them as modern snake oil sales*, at best. Typically a project brings in an “Expert” who has the personality of gum stuck to my shoe and siphons money from my employers riding on the results of others and contributing little.
* Large enterprise SEO not withstanding. I am talking about the various fly-by-night SEO companies who come in using destructive methods to get fast results at the expense of the small business.
In this post I want to discuss how search engines work and why I advocate against using SEO “experts” until a site is live for 6-12 months minimum with a rich collection of valid content.
Assumption : You have a web programmer and coder like me who will write solid code, coach the staff, and encourage good work.
Meta Tags & Description :
Truth : Not too valuable. Estimated at 5% of overall ranking calculation
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